#Best about us pages for b2b professional
#Best about us pages for b2b free

Are there others like me that have made this same decision?.

What do I need to do to make an informed decision?.

Is this the right product/service for me? What value would it bring me?.

Am I in the right place? Can I trust this company?.

Your visitor typically has other needs and questions that need to be met first, such as: Make Your Site Relevant to the Customer Journeyįor B2B websites, the majority of web visitors are not ready to talk to your team right away.

#Best about us pages for b2b professional

The industries section of the website highlights their expertise in working with specific professional services, and the Insights section offers engaging content from in-depth case studies to white papers for web visitors who aren’t ready to contact their team yet.Ģ. In addition to the captivating video design, the website home page articulates who they are and who they serve. Patpatia & Associates is a great example of a website that focuses on the needs of their different web visitors. Those team members typically have tons of information on what types of questions are asked, what concerns are voiced by prospects, and what goals are expressed.

Qualitative research - talking to your team members who communicate with prospects day-to-day.Quantitative - reviewing website analytics for the various segments of web visitors and analyzing visitor behavior with heat maps or visitor recording.Start by identifying the different classes of web visitors to your site through both quantitative and qualitative research. The problem with that approach is that you aren’t considering the needs and motivations of the people who will be using the site - your web visitors.Įmpathy is the key to an effective B2B website design. We are here to assist and rectify the troubles.If you don’t understand the mindset and intent of your web visitors, then how can you create a site that engages them?Ī lot of businesses make the mistake of building a website from the “inside-out.” The company stakeholders all get together and decide what they want on the site.

#Best about us pages for b2b free

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